Dokiya

Dokiya vs Subbly

A Subbly alternative that keeps you on your own Stripe account

Subbly runs on your own Stripe account like Dokiya, but still charges a 1-2% cut on top of every order. Dokiya charges 0% — a flat monthly price and nothing per sale.

Subbly vs Dokiya at a glance

Subbly
Dokiya
Fee on sales
1-2% per order
0%
Starting price
from $19/mo
Free, then $19/$49/$99
Free plan
trial only
Yes
Pays to your own Stripe account
Yes
Yes

Subbly figures are from their publicly listed pricing as of June 2026 and may change. Always check their current terms. All names and trademarks belong to their respective owners.

The differences that matter

Subbly is a subscription-commerce platform for building your own subscription box business. Here is how it stacks up against Dokiya on the things founders actually feel.

Per-order fee
Subbly

1-2% on every order, on top of your monthly plan and Stripe processing.

Dokiya

0% per order. You pay a flat monthly price and keep everything else.

Payouts
Subbly

Yes — Subbly pays out to your Stripe.

Dokiya

Yes — same. Dokiya is built entirely around your own Stripe account.

Pricing
Subbly

From $19/mo, trial only, plus the 1-2% per-order cut.

Dokiya

Free plan to start, then $19/$49/$99 flat with no per-order cut.

When Subbly is the better pick

Subbly if you want their deeper checkout-funnel and survey tooling and the 1-2% per-order fee doesn't bother you at your volume.

But if you want to keep 100% of your sales on your own Stripe account with no per-order cut, Dokiya is built for exactly that.

Launch your subscription club on your own Stripe account

Free to start. 0% platform fees. Your products, your customers, your payouts.

Start free